When you walk into a jewelry store, the way the inventory is displayed can determine your opinion of the jewelry. Customers associate high-quality display cases with high-quality goods. The same goes in the foodservice industry.
For some reason, Americans can’t resist seasonality. There’s a reason you can buy not only the ever-popular pumpkin spice latte, but now pumpkin spice flavored Oreos, Cheerios, and so much more. But why the push for seasonal flavors in the first place? Because it works.
Impulse purchases at the point-of-sale are critical for many foodservice operators and for the companies that create the products shelved there. Just think about how much revenue is generated in gum sales at your local grocery store. But impulse purchases are changing for a variety of reasons, and it’s important to understand why from both an operator’s perspective and from a designer’s perspective.
